Did you know there’s a National Poultry Hall of Fame? Me neither. The National Agricultural Library in Beltsville, Maryland houses it now, although there’s no longer a display space like there used to be from 1954 to 1970 at the University of Maryland. Too bad. The folks over at Roadside America would’ve added it to their list of Maryland oddities.
In my mind’s eye I picture a gallery of taxidermied hens from days of yore, on little stands inside glass cases.
In reality, the National Poultry Hall of Fame has nothing to do with chicken models. The NPHoF is a collection of oil paintings (and later, etched plaques) of notable men and women who won acclaim for raising, breeding, and studying chickens.
Some of these same folks probably competed in the Chicken of Tomorrow Contest. The name conjures up grainy cartoon images of chickens in rocket ships.
In 1946, the Great Atlantic and Pacific Tea Company (known today as the A&P grocery store chain) sponsored the first “Chicken of Tomorrow” contest.
The purpose of the contest was to find the best broad-breasted broiler chicken. State and regional contests were held in 1946 and 1947, leading up to the national finals in 1948.
Check out this vintage documentary film about the 1948 Chicken of Tomorrow contest finals in Georgetown, Delaware.
PART 1
PART 2
Also in 1948, the Delmarva Chicken Festival made its debut. It’s been an annual festival ever since. The 63rd Delmarva Chicken Festival took place this past June 15th and 16th in Salisbury, Maryland.
One of the festival highlights was a giant frying pan of fried chicken. Yum! 😉
A second national Chicken of Tomorrow Contest was held in 1951. As before, regional and state-level contests in 1949 and 1950 led up to the grand finale at the University of Arkansas in 1951. The 1951 COTC featured a rodeo, a street dance, a barbecue, the coronation of Chicken of Tomorrow Contest Queen, and a 3-mile parade.
Thirty thousand people came to Fayetteville, Arkansas for the 1951 Chicken of Tomorrow festivities. The first place winner, Vantress Hatchery of California, took home a $5,000 prize. (Interestingly enough, Vantress also won the first CoT contest.)
While the name may sound quaint to modern ears, the Chicken of Tomorrow Contest signaled a shift in the poultry industry, from strengthening purebred chicken breeds to pursuing high meat yield. The purebred chicken lost out to industrialized farming. Author and farmer Matt John of Shady Lane Poultry Farm theorizes this caused a decline in standard-bred breeds that had a dual purpose of providing both meat and eggs.
“The whole concept behind Chicken of Tomorrow was that genetic progress will be more rapid in a competitive environment. Private chicken breeders and small farmers led the way over 50 years ago when the emphasis was on bigger and faster. I believe promoting a new nationwide contest where small farmers and private breeders have the opportunity to recapture the productive qualities – both laying and meat – that made our Standard-bred chickens great for small farms is necessary now. Are we ready for the ‘Chicken of Yesterday’ contest?”